When developing MLM email leads you really need to think about what it is you are offering the prospect. A good case in point is the current buzz around being an Enlyten distributor. Developing your email campaign requires planning what direction you are going to approach your messages from. What will be the focus of your pitch to the prospective members who request information?

I talked about Enlyten network marketing in a previous post. You can view it here at MLM email leads to get some resources for finding out more about the program and product. We will not focus on the actual program today but instead will talk about how to structure the campaign to get the best mlm lead for the buck.

The first step is to ask yourself what is it that you are really promoting? This is one of the most basic things any mlm network marketer must know in order to be effective with their presentation whether it is in person and face to face or with written material like ads. The fact of the matter is we are not here to sell a product. The people on stage at rallies did not get there by selling product on the street corner or to every one of their friends and family. They got there by building a big downline. The only way you will be successful as an Enlyten distributor is to pitch the opportunity for the business side of the equation not the product side.

It is important to understand the product and talk about it because you want to be able to sound knowledgeable when discussing with your prospects, but you will not get rich selling any product. You will not get rich having your downline focus on selling product either. You will only find the success you crave when you understand that this is a system building business and not a product distribution business. Like any other MLM lead business you have to sell some product. That is a necessary evil of this enterprise. If you don’t sell some, in this case Enlyten Sports Strips, the business model can be considered a ponzi scheme like the one unfolding on Wall Street currently with the wonder broker Madoff. You do not want to face those kinds of problems. You can only assure that this will not happen to you by the structure of the business in MLM. Enlyten has a product that is for physical activity. They are focusing on a market like Gatorade has and thus they do have a product that has a use and spends money.

You will need to sell some product and your downline must also sell product but that is not where your focus should be. You will not sell many sports strips with classified ads or with small cap advertising. Think about it. If you were training for a triathalon or any other sports competition would you trust some new substance that you saw advertised in a penny saver? I don’t think so. But if you were hurting for money you may respond to an add for a way to make a handsome extra income working from home. This is where your focus should be when building your MLM email lead campaign. You will get a lot more response for a program to make money than you will a campaign for sports drinks or strips.

So where are you going to sell the product you need to turn in order to stay in the business? If you workout in a gym, which you should to be healthy, see if you can offer it there. I would suggest finding the people with the best bodies and ask if they would be interested in the opportunity. Also, anyone else you know who does exercising. Explain the benefits of the product and let them try it but also don’t forget what you are really after. You are after a downline.

Keep your goal in perspective when talking to any one about what ever the program is you are promoting. You need to sell some product in order to not be a ponzi scheme but that is not your main focus. Your main focus with you MLM Enlyten business is to build a powerful downline that will continue to promote the business and build itself with your mlm email leads campaign.

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