Converting warm MLM network marketing leads to partners in your business is all about the words you use. If you choose the correct words that portray the message you want then you have the possibility to bring the lead into your influence. Using the wrong words will drive the contact away and once they leave there is rarely a chance to convert them to your business again. If you buy mlm leads you have also lost the cost of the name. These are three things to keep in mind when talking to your prospective MLM network marketing lead so they do not turn into network marketing quitters.
Remember the human brain does not think in letters and words. When I say the word dog to you there is a picture in your mind of an actual dog. You do not see the word “DOG” made out of the letter “D” “O” “G”. The mind works in actually pictures and that is how we store memories. So instead of the word, you see a picture of maybe your current dog or your first dog or a dog you saw that day. You can use this knowledge of brain function to help your mlm business lead to see his or her future in the business instead of you just telling them about the opportunities.
Use word pictures as you present to your warm lead in order to paint a view of the positives grained from the business. Put them in the picture when talking about the results of making the kind of money they desire in the MLM network marketing business. Phrases such as “What would it look like if…?” “Can you see yourself…?” and “Imagine the feeling when you…?”, help your prospect to see their success with you. When the person can visualize the success they are ready to work toward it. If they can’t see themselves with a money making business they will not join your group.
Do not use Network Marketing language. Use words the prospective candidate can understand. Do not use “mlm downline” or “upline” to describe the levels in the business. Your warm lead probably has no idea what they mean and will not ask. Instead, they will feel uncomfortable and out of the loop. They will not join when they don’t understand. Instead, use terms like “team”, “leaders”, and “support system.” The prospect will understand these words that have positive pictures painted by them.
Drop the word OPPORTUNITY. People have been beat over the head with scams labeled as “Great Opportunities.” When your prospect hears this word the little voice in his or her head will instantly say, “Oh No. Not another one of those.” And they will not hear anything else you have to say. Instead, use the term business or vehicle. “I have found a vehicle to realize your dreams,” is a lot better than, “I have an opportunity for you.” A vehicle opens them up to asking “what is involved.” An opportunity tells them to run away as fast as they can.
Keeping these word choices in mind while you talk to your MLM network marketing lead will help you to bring the person along with you as you lay out the positive aspects of your business. If you don’t follow these rules, the candidate is likely to shut out everything you say no matter how long you talk. You should use this language whether you are talking in person or using MLM emails. If they don’t believe what you say, saying it louder makes no difference. And you will lose your MLM network marketing lead.
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