MLM Network Marketing

Applying CRM (customer relationship management) software to network marketing making perfect sense. CRM software covers a wide range of functions but basically it involves software that can track and manage customer information. With MLM CRM software there are actually two groups of customer you are interested in. The first is the people who buy the product or service you are selling and the other, actually the more important, is the people in your down line who you are attempting to help reach their goals and thus your goals.

There are three functions we look at when exploring customer relationship software. The first is contact information which allows the salesman to track who the customers are, when they were last visited, and when a follow up visit would make sense. This is a perfect application to keeping in contact with your down line. You definitely don’t want the situation where you leave someone out in the cold who could be a great member of your team if only they had some support.

The second function under the customer umbrella is sales force automation. In a normal sales environment the software handles such things as tracking sales opportunities, reviewing correspondence and events, and management of the sales pipeline and related events. In MLM these functions can be used to manage your first level sales opportunities but the larger worth is going to be management of the lead generation, acquisition, and conversion process. If you think about it, whenever you meet with a potential member you are trying to sell them on the business opportunity you have to offer and the chances of doing the with the first visit are not that great. The best people are going to be the ones that really want to apply themselves to a new venture and thus will take some time to decide which venture possibility to pursue. You need to be able to keep track of those people who are “in the pipeline” and know when to follow up with them.

The third function is actually a combination of the first two along with any other customer relationship management functions such as the ability to track the relationship with the customer, in this case your potential down member, throughout their life of work with your organization. This allows you to spot trouble areas before they get blown out of proportion. For example, if you a member who has been a good converter and then he or she falls off it may be time for a pep talk and visit. If you are not tracking their performance you would never know that.

MLM CRM software packages can be very useful in keeping on top of the mountains of data which you can accumulate as you move your organization to the top of the charts. Check out how much time it can save you and how much money it can move to your bottom line.