You have probably heard a lot about the idea of the long tail keyword. The idea is that when people are searching the internet, the chances are that they aren’t going to be typing into Google just the keyword phrase that you have optimised your site or page for. And I have proved this, most of the traffic that I receive at my sites I have never actually optimised for at all.
In fact I can’t! The results are in, and the figures have been counted. One of the problems that we face is that the more words that there are in a longtail phrase, the less likely hood there is of you actually being able to create multiple pages that hit all those phrases. It stands to reason really, because each time you add one word the number of ways of combining those words and combining words of similar meaning drastically increases. There are a couple of things you can do about that to help you to get the google adsense earning clicks you are looking for from the longtails.
Firstly, when you create your post or page for your site, look in the Google keyword tool for all the options. Choose the first 10 different ways of saying what you have already aimed for in your post, and put them into your post page. What you are really looking for is anything 3 words or over long Just work them in. As long as your keyword is still there 3 times, once for each of the others won’t influence which high paying adsense ads are displayed.
The next thing to do is to put those keywords as tags on your page.
And finally, go and write some articles for ezine articles that targets each of those keywords and link back to your site.
Ok, so how does this help you?
There is a lot of chat about the head, and the tail in terms of marketing with Google adsense. The head is the short couple of words, or single word. It is often the word which will get you the most money per click. It’s also true that there is horrendous competition for that one word! So the trick is to first find the right set of words that will work for you (see the link I provided above for more information).
The long tail keyword however will probably only get you one or two people clicking in to find your page. However, and this is the clever bit, by having multiple keyword phrases, that are all related, on a really long post (talking well over 1000 words here!) then you will find that you get huge amounts of traffic for those long tail phrases.
In fact, someone has recently suggested that most people will get 60% or more traffic from their long tails that are natural and lightly optimised than their truly heavily optimised head posts.
So don’t be scared of the longtail, instead, embrace it and see the web traffic roll on in!
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